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What is Digital Marketing?
Digital marketing is all about using online platforms to promote products or services. Unlike traditional marketing (think billboards or TV ads), digital marketing happens online. It includes things like social media, email, and websites.
Let's break it down for you.
Key Parts of Digital Marketing That You Need to Know
1. Search Engine Optimization (SEO):
SEO is about making your website show up in search results on Google. For example, if you have a bakery and someone types "best chocolate cake near me," SEO helps your bakery’s website appear higher in the search results.
2. Content Marketing:
This is creating and sharing useful content like blog posts, videos, or infographics. If you run a fitness blog, you might write articles about workout tips or share videos of exercises.
3. Social Media Marketing:
Social media marketing involves using platforms like Facebook, Instagram, and Twitter to connect with people. You can share updates, promote products, or run ads to reach your audience where they spend their time online.
4. Email Marketing:
This is sending promotional messages directly to people’s inboxes. You might send out a newsletter with updates, special offers, or helpful tips. The goal is to keep your audience engaged and encourage them to take action.
5. Pay-Per-Click (PPC) Advertising:
PPC ads are those you see at the top of Google search results or on social media. You pay a fee each time someone clicks on your ad. It’s a quick way to drive traffic to your website.
6. Affiliate Marketing:
This is where you partner with others who promote your products or services in exchange for a commission on sales they generate. It’s a way to expand your reach by leveraging others’ audiences.
Digital marketing is all about using online tools and platforms to connect with your audience and promote your business. By understanding these basics, you can effectively use digital marketing to grow your business and stay ahead in the digital world.
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